A Thrill-ion Dollar Idea

Mr. Beast (Jimmy Donaldson) is the world's most popular YouTuber and a major entrepreneur. He is famous for huge stunts, high-stakes challenges, and massive giveaways. After expanding into restaurants and snack brands, Mr. Beast’s team is now developing their biggest physical project yet: a massive global theme park called Beast Land. This project shows how major digital creators are becoming major players in real-world entertainment and tourism.

Beast Land is designed around viral challenges, extreme competitions, and mind-blowing visuals inspired by Mr. Beast’s video style. To bring the park to life, the team is looking for the perfect flagship attraction—one that represents the crazy scale, energy, and excitement of the Mr. Beast brand.

Your job is to act as a Creative Director and design a single, unique ride, game, or challenge for Beast Land that fits Mr. Beast’s signature style: massive scale, wild stakes, and guaranteed viral potential. Your attraction should be visually incredible and offer either an enormous prize or a dramatic consequence—something worthy of a headline Mr. Beast video.

Your Submission Should Include:

Choice and Theme: Identify the type of attraction (e.g., a ride, a challenge, a competition) and the core theme of the park section it belongs to (e.g., Survival, Money, Gaming, Science).

A Catchy Attraction Name: Create a fun, memorable title for your Beast Land attraction.

Visual Explanation: provide a simple written description of what your attraction looks like.

The Pitch: Write a short paragraph as a pitch to Mr. Beast explaining why your idea should be chosen and why it would attract the most visitors and viewers.