Marketing
Skillbuilder:Social Awareness

Ice Bucket Challenge Again!

Effort: 10 minutes
Earns

+10 Points

Winner

(1) $100 e-gift card

In the summer of 2014, millions of people worldwide dumped buckets of ice water over their heads and challenged others to do the same. This was not just for fun — they were taking the Ice Bucket Challenge. The campaign, social media viral campaign aimed to raise awareness and funds for ALS research. It raised an impressive $115 million for the ALS Association in just a few months.
Now, a group of students from the University of South Carolina has revived the challenge with a new purpose. It’s called #SpeakYourMIND Ice Bucket Challenge, and it aims to raise awareness and funds for mental health support and education.

Just like the original challenge, the #SpeakYourMIND campaign has gone viral since its launch on March 31, 2025. Celebrities such as former NFL player Peyton Manning and Today show host Jenna Bush Hager have already done it and challenged others to do the same. As of May 8, 2025, Active Minds, a nonprofit focused on youth mental health, has raised over $400,000, and the total continues to grow.

Your Task:
Is there an issue you care strongly about and would be willing to fundraise money? What is it?
1. Choose an issue that you care about
2. Come up with an idea for a campaign
3. Create a hashtag and explain your idea

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