Mission Possible: Shaping a Social Enterprise

What makes a social enterprise stand out? It’s not just what they sell—it’s what they believe and aim to change. A company’s mission, vision, and values guide everything they do.

Here are Google’s as a quick example:
Mission: Organize the world’s information and make it universally accessible and useful.
Vision: Provide access to the world’s information in one click.
Values Examples: Focus on the user; Do one thing really well; Don’t be evil; Great isn’t good enough.

Now it’s your turn! Choose one of the fictional social enterprises below and define what it stands for.
Choose One Social Enterprise

A. Plastic2Purpose – Turns discarded plastic into modular building materials for low-income housing, partnering with communities to reduce waste and support sustainable development.

B. Voices Forward – Offers storytelling workshops for refugees and displaced individuals; book sales fund education programs for refugee children.

C. LightConnect Solutions – Creates portable solar-powered Wi-Fi hubs to bring internet access to remote villages and trains locals to use the technology for small online businesses.

For the option you choose, create:
1. A mission statement
2. A vision statement
3. Four core values
4. A short paragraph explaining your choices and any ideas that would help this enterprise make a big impact.