Real estate isn’t just about buying property; it’s about building the future. From affordable housing to clean energy to tech innovation, Real Estate Investment Trusts (REITs) are helping communities grow and creating opportunities for everyone to build wealth. Now it’s your turn to take the idea further. In this KnoPro Challenge, you’ll dream up a new way for people to invest in REITs, one that makes a real difference in people’s lives and puts profits to good use.
Your task? Design a product, business, or marketing campaign that answers the big question:
How might we make real estate investing a tool for doing good and growing wealth for everyone?
Get ready to wow the Nareit judges and win big $$$ with your ideas!
This challenge runs from November 10 to December 7, 2025.


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Meet Ayris Scales, Senior Vice President of Social Responsibility at Nareit. Aryis will tell you all about this exciting Challenge and how you can get on board! Watch the video to learn more about the Challenge.
Real estate is all about land and anything that is permanently attached to it, such as houses, apartments, stores, and warehouses. It’s about how people buy, own, manage, rent, or sell the buildings and land. The goal? To make money or grow your investment. Here’s the catch: real estate usually takes big money, a long-term plan, and smart management skills.
Your first step? Learn the basics of traditional real estate so you can see how real estate shapes your community and how you might get involved one day.
Introduction to Real Estate Investments (5:46)
What is Real Estate Investing? (3:15)
Real Estate For Beginners (11:17)
Real Estate Investing 101 (3:53)
You just learned how real estate can be a powerful way to build wealth — but also how it can take a lot of time, money, and effort. Now imagine being able to invest in real estate without buying a building, fixing leaky roofs, or finding tenants. That’s where REITs, or Real Estate Investment Trusts, come in. In this section, you’ll discover how REITs let anyone — even students like you — become part of the real estate world while earning income and making an impact.
REITs Explained in 40 Seconds (0:40)
Real Estate Investment Trusts (3:17)
How Do REITs Work? (4:05)
REITs Basics (3:45)
Did you know that there are professionals, who created the Challenge, standing by to help you? They will also be judging your final pitches, so be sure to take advantage throughout the Challenge and post your questions on your dashboard. They want you to win!
What are you curious about? Ask them any questions that came up for you during the Explore phase.