Real estate isn’t just about buying property; it’s about building the future. From affordable housing to clean energy to tech innovation, Real Estate Investment Trusts (REITs) are helping communities grow and creating opportunities to build wealth. Now it’s your turn to take the idea further. In this KnoPro Challenge, you’ll dream up a new way for people to invest in REITs, one that makes a real difference in people’s lives and puts profits to good use.

Your task? Design a product, business, or marketing campaign that answers the big question: How might we innovate how people invest in real estate so that doing good and growing wealth go hand in hand? Get ready to wow the Nareit judges and win big $$$ with your ideas!

This challenge will be available November 10 - December 7, 2025.