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Today's Daily Skillbuilder

MarketingCommunication

Super Bowl Ads—Big Bets, Big Laughs

Effort: 10 minutesSuper Bowl LX isn’t just the NFL’s biggest stage—it’s one of the highest-stakes moments in marketing. In 2026, brands are spending up to $10 million for a 30-second ad, plus millions more on production, celebrities, and promotion, all to reach an audience that could top 100 million viewers. This year’s game (Seattle Seahawks vs. New England Patriots) will feature both familiar brands and new advertisers. Many are leaning into humor and celebrity to help viewers escape stress around the economy and politics—even if just for a few hours. Check out these teasers and past ads. Super Bowl ads often feature the following traits: Humor Celebrity cameos Intense emotional storytelling rather than direct pitches Your Task: Now it’s your turn to think like an advertiser. If you were to create your own 30-second commercial. Consider: What would your commercial be about? Who would it feature? What is the message you want viewers to take away? How would you use storytelling? Would you use humor? Write your own 30-second Super Bowl commercial concept. Interested in sports? Sign up for the upcoming KnoPro Challenge - Game Changers: Tech that Transforms Sports. More

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10 pointsAwarded:
(1) $100 e-gift card

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Real Skills. Daily Prizes.

Today's Daily Skillbuilder

Super Bowl Ads—Big Bets, Big Laughs

With KnoPro, there’s a Skillbuilder for every interest. What’s yours?

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