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Today's Daily Skillbuilder

MarketingCommunication

Scheme Team

Effort: 10 minutesThe day before Amazon's October sale, consumer reporter John Matarese decided to check whether the deals were real. He clicked on Rufus, Amazon's own AI assistant, and asked it for the price history of two things in his cart. The tire pump, marked 18 percent off, was at its lowest price in 90 days. The dog treats, marked 41 percent off, had never sold at the "list price" at all, and they had been cheaper in August. The "only 4 left" warning next to them never came true either. Those are only the tricks that fit on a price tag. Some food brands print "non-GMO" on salt and water, which could never be GMO in the first place. Some products say "Made in Italy" because one screw was turned there, and the price triples. None of it is technically a lie, and all of it is aimed at the part of your brain that hates missing out and trusts a label. Your Task: Imagine you are the copywriter for an online store, and your boss hands you a pair of wireless headphones. They have cost $100 every single day for a year. They ship free. Nothing about them is changing. Your job is to make them sell anyway. 1. The Listing Write the most scheming listing you can for the headphones. Every trick has to be one real stores use, like a crossed-out price, a countdown clock, or a label that sounds like it means something. Nothing about the headphones changes, only the words. (The listing, 60 words or fewer, plus 1 sentence on the trick you are proudest of.) 2. Best and Worst Pick the one trick in your listing that would actually work on you, and the one you would feel worst about if your grandmother fell for it. Say why each one earns its spot. (3 to 4 sentences.) 3. The Rule Write the one rule, for your store or for every store, that would make your best trick impossible without banning sales. It cannot be "show the price history," because Amazon's Rufus already does that. Say who would fight your rule and why. (2 to 3 sentences.) Ready to try to win the big bucks? Try our newest KnoPro Challenge: Aerospace Engineering: Next-Gen Flight. More

Earns:
10 pointsAwarded:
(1) $100 e-gift card

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Real Skills. Daily Prizes.

Today's Daily Skillbuilder

Scheme Team

With KnoPro, there’s a Skillbuilder for every interest. What’s yours?

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