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Today's Daily Skillbuilder

Art & DesignCommunication

Redesign Without the Backlash

Effort: 10 minutesOn July 1, 2026, Portugal’s national soccer federation revealed a sleek, minimalist new crest, and fans hated it. The new design dropped classic details like the traditional cross, with critics online calling it sterile and saying it looked like a beer logo, until the federation clarified it would never appear on the team’s jerseys. Portugal isn’t alone: when Cracker Barrel swapped its old-timey logo for a text-only version in 2025, the backlash was so intense the company brought the old one back that same month! Your Task: Imagine you are a graphic designer, and your school’s athletic department has hired you to modernize its team logo without making students and alumni angry. What will you keep from the old logo, and what will you change? How will your design work everywhere it shows up: on a jersey, a phone screen, and a giant gym banner? How will you get fans excited about the new look before it launches? Write an 8-10 sentence design pitch to the athletic director describing your new logo and why it will work. More

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Today's Daily Skillbuilder

Redesign Without the Backlash

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