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Today's Daily Skillbuilder

BusinessProblem Solving

Beyond Labubu

Effort: 10 minutesLabubu, the grinning little monster sold in surprise “blind boxes,” helped Pop Mart pull in about $5.4 billion in 2025, up a jaw-dropping 185% from the year before. But when the company shared its results in March, its stock dropped more than 22% in a single day, because investors worried its newer characters haven’t come close to matching Labubu’s sales. Pop Mart’s sales are still growing in 2026, up nearly 24% in the first half of the year, but the big question remains: what happens when the Labubu craze fades? Your Task: Imagine you are the head of product strategy at Pop Mart, and the CEO wants a plan to make the company less dependent on one character. What new character or product line would you launch, and who is it for? How would you build hype for it using what made Labubu a hit (blind boxes, collabs, limited drops)? How will you keep Labubu fans happy while you grow something new? Write an 8-10 sentence memo to the CEO pitching your plan. More

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Today's Daily Skillbuilder

Beyond Labubu

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