Croc Day Drop

October 23 is National Croc Day, a holiday invented by fans that Crocs turned into a full month of “Croctober” sales and surprise releases. The brand has gone all in on wild collabs, like KFC clogs with drumstick charms and Hidden Valley Ranch clogs with a tiny ranch bottle, and past limited-edition Croc Day shoes have sold out within hours. Fun fact: those famous charms, called Jibbitz, were invented by a mom in Boulder, Colorado, after a Crocs founder spotted her daughter’s decorated pair at a pool!

Your Task: With a partner, Imagine YOU are on the Crocs marketing team, and you’ve been asked to design this year’s limited-edition Croc Day clog.

• What brand, food, or fandom would you partner with, and why would your target customer care?

• What colors and Jibbitz charms would make your clog instantly recognizable?

• How will you build hype so it sells out on launch day?

Write an 8-10 sentence pitch to the Crocs leadership team selling your design. Remember that you both need to submit a Skillbuilder answer in order to be eligible to win $100.