Cute Meets Couture

Labubu, the mischievous monster-elf toy, has gone from $28 blind-box collectible to luxury fashion star. Brands like Loewe, Tiffany, and Omega are teaming up with Labubu for high-priced collabs, turning a playful plush into a status symbol. It’s a mix of pop culture, hype, and high fashion, showing how powerful character branding has become.

Your Task
Imagine you’re a creative director for a luxury brand.
Pick a character or pop culture icon (anime, video game, cartoon, etc.).
Choose a luxury brand (Gucci, Rolex, Prada, Uniglo, etc.).
Create a concept for a collaboration item (bag, watch, sneakers, jewelry).
Explain why fans would want it and how hype could drive up the value.
Write a letter to the luxury brand describing your collab item.