Skillbuilder:Social Awareness

Innovation for Good: Expanding the Free Water Model

Effort: 10 minutes

+10 Points


(1) $100 Gift Card winner

FreeWater is a unique advertising platform that combines marketing with philanthropy. They distribute premium spring water in bottles branded with advertisements, and for each beverage given out, ten cents is donated to fight the global water crisis. This creative approach not only helps promote products but also supports an important cause. Imagine if we applied this idea to other products or services!

Your Task:

  1. Understand the Concept: FreeWater uses advertising on water bottles to fund charity efforts. This helps solve big problems like the global water crisis while promoting products.

  2. Brainstorm Ideas: Think about other everyday items or services that could use a similar model. What could you advertise on? It might be clothing, school supplies, or digital products like apps. How could sales from these items support a good cause?

  3. Write Your Proposal: Write a short plan describing your new product or service. Include what the product is, how it could be advertised, and what cause it would support. Explain why this could be appealing to consumers and how it would help the world.

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