Logo Life: Should Our Gear and Bodies Sport Ads?

Effort: 10 minutes

+10 Points


(1) $100 gift certificate


Innovative tech companies like Lenovo are pushing the boundaries for what is possible with the devices we know and love, such as laptops, smartphones, smart glasses, and more. One new, hopefully-soon-to-release Lenovo laptop features a unique, intelligent color personalization for laptop covers using E Ink Prism™ technology. This allows users to customize their laptop's exterior cover with up to a thousand different images without impacting battery life, even when the system is powered off. Despite offering a cool way for people to personalize their laptops without having to pay for–and scrape off!--stickers, this could open up more avenues for advertisements to run on our bodies or accessories.

Is that a good thing or a bad thing?

Your Task:
Write a 1-2 paragraph letter to your local newspaper editor. Explain the concept of “wearable ads” and whether or not you think this is a good idea. Weigh the pros and the cons and share your thoughts in the text box. Consider things like ethics (age limits, profit, etc.) in your response.

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