Marketing
Skillbuilder:Communication

Scream for Ice Cream!

Effort: 10 minutes
Earns

+10 Points

Winner

(1) $100 e-gift card

skb-icecream

July is National Ice Cream Month. In 1984, then-President Ronald Reagan issued 5219, declaring July as National Ice Cream Month and the third Sunday of July as National Ice Cream Day. Americans are urged to eat as much ice cream as you can. Check out the most popular ice cream flavor by state.

Your Task:

  1. You’ve been asked to create a new flavor of ice cream and design a marketing campaign for it.

  2. Watch a video about what makes a good marketing campaign

  3. Share the name, a slogan, and a social media design (link to the example or explain it.)

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