Say Cheese!

With the increasing trend of young adults seeking dental cosmetic procedures like veneers and implants, there's a growing concern among experts about the costs, unnatural appearance, and maintenance these procedures entail. This raises the need for awareness about the beauty and benefits of natural smiles.

Your Task: Develop a concept for a social media campaign encouraging young people to appreciate and care for their natural smiles, focusing on authenticity and dental health.
Include in your answer:

• campaign name

• key messages

• 1-2 content ideas

• engagement strategies (how will you get people to engage (comment, like, share, your campaign)

Join the February KnoPro Challenge: Bridging the Dental Gap for a chance to win up to $10,000 for your ideas!