Sunscreen Promo

Melanoma is a type of skin cancer that is one of the most common cancers in people younger than 30 (especially younger women). As teens, using sunscreen regularly when outdoors is an important tool in protecting your future selves from developing skin cancer; however, the message to young people, particularly in middle school, is not effective.

You are an employee of a company that just developed a new sunscreen specifically designed for young people. Generate ideas that could be part of a marketing campaign. What would be your slogan? What platforms would you use to deliver the message to 11 to 14-year-olds? Share your ideas. Bonus: Create a visual representation in addition to a written explanation and share a link to it.