Sold Out: Create the Hype

Brands use limited-edition drops, countdowns, exclusive products, collaborations, and “only 100 available” releases to create scarcity, the feeling that you need to act now or miss out. That hype can turn an ordinary product into something everyone wants.

Your Task:
Launch a new brand with one product. It could be fashion, food, tech, gaming, beauty, sports, or something completely new.

The Product: what are you selling?
The Hook: why would teens want it?
The Hype: choose a strategy, limited drop, surprise release, brand collaboration, influencer preview, exclusive access, or your own idea.
The Price: how much will it cost, and why?

Plot Twist: your strategy works too well. The product sells out in 10 minutes, and people are reselling it online for three times the price. Is that great for your brand or a problem? Decide what your company should do next and explain why.

Ready to try to win the big bucks? Try our current KnoPro Challenge: Healthcare is Hiring! You don't need to have any knowledge of the medical field.