Marketing
Skillbuilder:Communication

Summer Sips

Effort: 10 minutes
Earns

+10 Points

Winner

(1) $100 Gift Card winner

juice drink

Due to final exams and end-of-school-year operations, we'll only be running 3 skillbuilders each week. Check back Friday for a new skillbuilder.

This skillbuilder is open for submissions until 11:59 PM PT on Thursday, June 6th, 2024.

Imagine you're the main creative person at a cool café, and you have a big job: to create THE summer drink (must be a non-alcoholic drink) that everyone will want. It needs to be super refreshing and the kind of drink that all your friends will talk about. Your task is to make a drink that's not just tasty, but the number one choice for the summer.

Your Task:

  1. Invent Your Drink: Think of a cool, refreshing beverage that fits the summer vibe. What unique ingredients would you include? Consider flavors that are popular or trending, like tropical fruits or herbal infusions. Give your drink a catchy name that will grab customers' attention.

  2. Marketing Strategy: Now that you have your summer drink, how would you advertise it to attract customers? Think about the type of promotions or special offers you could use, such as "Buy One, Get One Free" during the first week of launch or a special discount for students.

  3. Advertise Creatively: Write a short advertisement. Remember to include your drinks name, an exciting description, and deals. Bonus create a social media post using a design tool of your choice (such as Canva or something similar) for your drink then share the link.

IMPORTANT! Links must be set to: Viewed by anyone on the internet. Test your link using incognito / private mode. Watch our tutorial on Creating and Checking Sharable Links.

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