Two Screens, One Laptop: Finding the Right Market

Think about how often you switch between apps, tabs, and conversations in a single hour. Most laptops have one screen. But what if your computer could work more like your brain—jumping between ideas, visuals, chats, and notes all at once? In the technology industry, innovation isn’t just about faster chips; it’s about designing tools that match how different people actually think and work. Some products are built for gamers, some for business leaders, and others for creative minds who multitask nonstop.

Lenovo’s Yoga Book 9i is a good example of this shift. With two screens, you can watch a video on one screen while sketching, planning, or messaging on the other without having to use split screen modes. Add AI-powered software that adapts to how you work, plus flexible keyboards and stands, and it becomes more than a laptop—it’s a portable creative studio. But here’s a key business takeaway: just because a product is cool doesn’t mean it’s for everyone.

Your Task: Think like a business team deciding who this product is really meant for and who it isn’t.

Step 1: Choose ONE group that this dual-screen laptop feels made for. Think about:
• What this group does most days
• How having two screens changes their workflow (faster, easier, more creative)

Step 2: Now choose ONE group where this laptop would feel awkward, extra, or unnecessary. Think about:
• What this group really needs instead
• Why the dual-screen design would miss the mark for them

Your Submission: Write a short email to your team explaining which group is the target market and which group is a misfit, along with your reasoning.