+10 Points
(1) $100 e-gift card
For a decade, big retailers like Walmart, Target, Costco, and Dollar General pushed customers to scan their own groceries. Self-checkout was supposed to be faster, cheaper, and easier for everyone. Now, in a major reversal, those same stores are removing self-checkout machines. The reasons? Massive theft losses, frustrated customers stuck waiting for "approval" from one overwhelmed employee, broken machines, and lines that are somehow longer than the regular ones.
So which side is right — should self-checkout stay, or should it go for good?
Here's your task: You've been hired as a consultant by a big retail chain that hasn't decided yet. First, build a balanced argument. Then redesign the checkout experience.
Your Submission Must Include:
Steelman Both Sides: Write the strongest 2-sentence argument for KEEPING self-checkout AND the strongest 2-sentence argument for REMOVING it. Try to make both feel genuinely convincing.
Your Vote: State which side you actually agree with and why, in 2-3 sentences.
Your Redesign: Whether you voted "keep" or "remove," redesign ONE piece of the checkout experience to fix the biggest problem (the machine, the receipts, the bagging area, the line system, the staff role, the rewards screen, etc.). Sketch or describe your fix clearly — what's changed and why.
Your Tagline: Write a one-sentence tagline the store could put above your redesigned checkout (e.g., "Faster lines, fewer surprises.").
