Zooming to Sponsorship

Berlin, Germany – 5 September 2024 – Formula 1® and Lenovo have today announced the extension of their partnership that will see the technology giant elevated to a Global Partner in a multi-year renewal starting from the beginning of 2025. As a Global Partner of Formula 1, Lenovo will continue to provide F1 with state-of-the-art technology devices, solutions and services to support the delivery of Grands Prix at track and remotely. Under the agreement, Lenovo will serve as the title sponsor for two races per season and Lenovo and Motorola will have increased trackside branding at events.”

Your Task:
Based on Lenovo products (desktops, laptopics, tablets, servers, AI-optomized devices, Motorola phones), what else do you recommend they sponsor and how? Your favorite community event? An international event? An experience? A team? Your school? Write a letter to lenovo persuading them that they should pursue a partnership with X and why. Make it convincing! Who knows, they might just listen to your suggestion.