Artificial intelligence (AI) is everywhere these days, even in places you might not have realized. While there are enormous benefits of AI, there’s also plenty of ethical issues and ways it can be used in harmful ways. In this Challenge, you'll address the question:
How can the power of AI be used for good? What new products, business ideas, or marketing campaigns could you create to leverage AI for a positive impact in the world?
Note: This Challenge is still available to complete to earn points and add to your resumes! The prize money was awarded in the past to the following winners.
Feeling like an expert yet? No worries if not, but you should have a good grasp on this matter. If not, keep on exploring! Let's now piece together all the info and give it a fresh spin to create something truly unique.
By the end of the Focus phase, you should have:
Identified the specific problem you want to solve
Selected your Big Question
Created a User Persona of an example user
⏱️Time: 1- 2 Hours (during Week 2 of Challenge)
✏️Use the optional KNOtebook to record notes and questions
💼 Mentor: Get feedback from a mentor on your Big Question
🎯 Future Ready Skills: Problem Solving
Watch the video to see how some students focused their research.
Now that you're up to speed on the problem, let's get down to business and organize what you've learned. Take your pick from the awesome tools below or use your own approach to sort through the research. If you're unfamiliar with the tools, you may want to watch the tutorials on the tool websites! Flip the cards to learn about each tool.
It's time to roll up your sleeves and piece together all the juicy findings you uncovered in the Explore section, highlighting the key bits that will help solve a specific angle of the larger issue. Whip out your handy tool of choice and let's get crackin'! Select each tab to learn how.
So, what did you learn about the problem? What made the strongest impression? What was shocking? Upsetting? Annoying?
Consider: Review your notes and and if you’re working in a group, share stories, especially if you explored different resources or if you talked to people or did your own research.
Jot: Use your brainstorming tool to write down key information that you found most interesting, shocking, surprising, or concerning–this may include quotes, facts, data, or your interpretations. You can even add photos, drawings, or words.
As you look at your brainstorming, you’ll likely see common themes or topics emerge. Do you notice patterns? Repeated information? Surprises? What feels important and meaningful?
Identify: Look for patterns and relationships and group the stickies together.
Organize: Discuss, arrange, rearrange and see what’s emerging. In the end, you should have clusters around a few themes that represent opportunities.
Select: Choose a theme or topic that you formed a cluster around that interests you. Consider or discuss the following, if you are working in a group:
What were you surprised to learn in this theme area?
What’s important in this theme?
Make Insights: Insight statements explain the most important "lightbulb moments". Write out a few insight statements.
Get ready to come up with a Big Question based on your research to narrow the issue.
It's time to develop your Big Question! Start by creating a list of questions, then narrow it down to one. This will be the question that guides you in addressing the issue at hand. Follow these steps to create your list of questions, based on your insight statements and the specific aspect of the larger issue that you want to tackle. Select each starter to see examples.
Consider which questions allow for a variety of solutions. If they don’t, you may need to broaden them (but not too broad!). Your final Big Question should make you think of a lot of wild ideas in a brainstorm.
You may have decided on the group you’d like to be the focus for your solution. To help you come up with a solution, it’s useful to have a specific person or people in mind. You can create a persona for this.
A user persona is an imaginary person that would fit into a focus group for your idea. Personas help us to get to know these users, create awareness and a shared opinion about who our users are, their needs, life goals, characteristics, traits, gains and pains. As you come up with a solution, you’ll find that personas will be helpful throughout all aspects of the process.
You'll probably be starting to think about your final deliverable: a 3-5 minute pitch video. The video will be judged by professionals using the Final Pitch Score Sheet to evaluate your project and determine the winners. Select the checklist button to guide your work and prepare your final pitch throughout the KnoPro process. Good luck $$$!
Do you feel prepared to move on and start answering your brainstorming question? Did you do the following? If you did, yay for you! Great work taking a big problem and narrowing it down. Flip each card to check yourself.