Future Ready Tech Challenge


+400 Points



Today’s industries are seeking creative ways of improving career readiness. They’re witnessing more students leave high school without knowing what is next, or how to navigate college or training. Many students have access to immersive tech, and industries are invested in using it to help them navigate their career. In this Challenge, you’ll address the question: 

How can high school students use cutting-edge tech (e.g., AR,VR, XR & AI) to explore and choose their best fit career and/or training path (college or technical program)?

This Challenge is open from October 2 - November 3, 2023

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Time Remaining

Skills you'll develop

  • Problem Solving
  • Social Awareness
  • Communication


You're ready to CREATE a prototype of your idea. This is what you'll use to explain your brilliant idea to people -- and the judges! Follow the suggestions for the type of solution you're creating: an immersive learning technology product for underserved, underrepresented and/or disabled students OR a marketing campaign to convince teacher or administrators at your school to leverage the power of immersive technologies in one or more subject areas.

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Create a Marketing Campaign

It's time to get creative and CREATE a prototype of your idea. This is what you'll use to explain your awesome solution!By the end of the Create phase, you should be able to:

  • Show your Marketing Plan

  • Explain how you created your prototype(s)

  • Share your feedback and demonstrate how you revised your prototype(s)

  • Be ready to create your video pitch

Understand the Create a Marketing Campaign Phase

⏱️Time: 4-5 Hours (Week 3 of Challenge)

✏️Use the optional KNOtebook to record your ideas

💼 Mentor: Get feedback from a mentor, and others, on your marketing ideas

🎯 Future Ready Skills: Problem-Solving, Collaboration

Marketing Campaign

In this phase, you'll create a plan, and draft some of the assets for a marketing campaign. Perhaps, you want to run a social media campaign, create an ad, or plan an event? You decide.

Meet a Professional

Yay! You’re going to create marketing campaign! First, let’s meet a marketing professional.

Awareness Campaigns

Awareness campaigns are one of the most popular, effective, and flexible ways to call attention to an issue or problem. An awareness campaign is an appeal for people to take a specific action in support of a larger goal. Awareness campaigns can take many forms -- here are just a few! What will inspire you?

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Red ribbons provide awareness and demonstrate compassion for people living with AIDS. Red was chosen for its "connection to blood and the idea of passion". The red ribbon is an internationally recognized symbol of AIDS awareness and has led to many other awareness ribbons.



The World Wildlife Foundation created an ad campaign that makes people think about their paper usage and the impact on trees in South America. The general message is that the survival of the forest depends on even such a small thing like taking a paper towel.

Text Messaging

Text Messaging

Save the Children Action Network contacted voters via text messaging and hand-written postcards to increase voter turnout, educate people on candidate's stances on early learning issues, and advocate for kids. The campaign contacted 270,000 voters (2020).



#MusicSaves wanted to raise awareness about the importance of music education and the "powerful social, emotional, and cultural benefits" that music education provides. Users created a TikTok video to show how music changed their life. The initiative had over 164.4 million views (2020).

Art & Twitter

Art & Twitter

Change the Ref is an organization devoted to raising awareness about mass shootings, in the wake of the school shooting in Parkland, Florida. This piece was part of an effort to create large scale public art pieces. It had 115.6 Retweets, 7,010 Quote Tweets, and 456.8K Likes
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The Ice Bucket Challenge was created to promote awareness and raise funds for ALS. It encouraged nominated participants to be filmed having a bucket of ice water poured on their heads and then nominating others. It raised over $220M worldwide for the disease (2014).

Your Campaign Plan

In this section, you’ll design your plan for a campaign and any assets that need to be created. As you read through the steps, start planning your own campaign. You can use the template in your student KNOtebook.

You may wish to use this Google Doc Marketing Plan template which is also in your KNOtebook.

Prototyping Materials

Use any of the following tools to create your idea.

Testing & Feedback

Now that you have your first prototype, it's time to share it and get feedback so that you can improve it.

Take a look at an example of creating a testing plan to get feedback.

Testing Suggestions

Getting Feedback

Consider using any of the following methods to structure and organize your feedback-gathering process.

Iterative Process


After you get feedback, it’s time to make changes to your prototype or prototype another part of your product. Remember, the goal is not for your prototypes to be universally loved. The goal is to get as much feedback as you can to help you make your concept better. Continue to prototype, test, and iterate as much as you can, until you are satisfied with your prototype. This may be a multi-day process and is not to be rushed.

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Mentor Moment

Get feedback from a professional who will be judging your project!

Consider how you will test and get feedback from a mentor who may be reviewing your prototype online and giving written feedback. Depending on what you create as prototypes, you could scan, take a photo, or capture video to share and get feedback. You may want to use the “I Like, I Wish, What If...” or the grid method.

Get feedback on your prototype now!

PRO Criteria

Continue to prototype, test, and iterate, as time allows and you feel happy with your final prototype. 

Make sure your prototype demonstrates that your idea is:

  1. Purposeful: Addresses the problem 

  2. Results: Will have an impact

  3. Original: Is unique from everything that already exists or builds on something in a new way

KnoPro PRO

Prototyping is an iterative process and involves the following:

Next Steps

Ready to Move On?

Do you feel prepared to create your video pitch? Can you show and explain the following. If so, great for you! The hard part is over now you get to share your idea!


Prototype Plan

Prototype Plan

How did you plan your prototype? Share and explain your plan with someone. Did you use it to guide your process? Did you change it?

Prototype Creation

Prototype Creation

How did you create your prototype? What materials did you use? What was challenging? How did you overcome those challenges? Show the different prototypes that you created.

Prototype Feedback

Prototype Feedback

How did you get feedback on your prototype? What method(s) did you use? How useful was the feedback? What kind of revisions did you make based on the feedback?

Pitch It!

Now you get to create a video pitch for your idea. Get ready to WOW your audience!

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