Healthcare is Hiring
+400 Points
$10000
You're in charge. How would you fix the healthcare worker shortage?
Healthcare is running out of people, and the future is counting on your generation. In this Challenge, you'll dream up a bold solution to help fix the healthcare worker shortage and improve the future of care. Your idea could be a product, business, or marketing campaign that helps attract, support, or inspire the next wave of healthcare professionals. Get ready to impress the Covista judges and win big $$$!
September 7-October 11
Prizes:
🥇1st Place: $5,000
🥈2nd Place: $3,000
🥉3rd Place: $2,000
Please note: For team entries, prize amounts will be divided equally among team members.
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Skills you'll develop
- Problem Solving
- Communication
- Social Awareness
Healthcare is Hiring
This Challenge will run from September 7th through October 11th, 2026.
Understand the Pitch Phase
⏱️Time: 3-4 Hours (Week 4)
✏️Use the optional KNOtebook to help you plan
💼 Mentor: Get feedback from a mentor on your video
🎯 Future Ready Skills: Communication
Three Approaches: Your Choice
One important part of The KnoPro Challenges is choosing the type of solution for your idea and ultimately creating a video pitch. You have three choices: a new product idea, a business concept, OR a marketing campaign. Check out some examples from other Challenges:
You can also get inspiration from all the winners.
Judging Score Sheet!
Be sure to use the Judging Score Sheet to check your 3-5 minute video pitch before submitting. The Covista judges will be evaluating your project based on these criteria. You can also use this Google Doc Checklist to double-check your video.
Step 1: See Examples & Get Ideas
A “Pitch” is telling a story in a way that others can grasp. Good pitches have some commonalities. See some examples.
Pitch Characteristics
A Hook
A hook is something that grabs the viewer’s attention right away. It should inspire the viewers’ curiosity and their desire to continue watching the video. This could be a story, words on the screen, images, etc.
See how the Micro Drone 2.0 video uses a hook.
What? Who? Why? How?
A pitch video includes (may not be in this order):
What it is: A clear explanation of the product, service, business, campaign
Who: Who are the users, audience, etc.
Why: Why did they create this? What are the benefits?
How: How does it work and how do the features support the benefit?
See how the Smart Thermometer video addresses the What, Who, Why, and How of the product.
A Story
Stories get people excited and motivated, by touching people’s emotions and helping them to start seeing and believing what you want them to. If you tell your story well, it will stick; people will remember and share it. Stories can be powerful. The most challenging part of creating a pitch video is coming up with a story that clearly explains the value of your idea while enticing the viewers.
See how the TeachWell video uses storytelling.
Personal
People get excited about new ideas when they can connect to the creators behind it. When creating your video pitch, be sure to:
Speak directly to the camera, as if you are speaking directly to the audience. You can do this, even without showing your face.
Be honest - don’t misrepresent yourself or your ideas
Show your passion - If you believe in something, others are more likely to believe in it too!
See how this Instagram video appeals to people’s emotions.
Sound & Visuals
After all this work, you want to be heard! Make sure to record in a quiet space and use clear and loud voices. You may wish to use music if it enhances your story. Photos, graphics, video, and drawings are almost as important as the spoken words. Some people will pay more attention to what they see than what they hear.
See how the Furbo video uses sound and visuals.
Pitch Style
The most challenging part of the video is coming up with a story that clearly explains the value of your idea while enticing viewers.
As you plan your video for your product idea, business concept, or marketing campaign, think about the tone of your solution. Is your solution happy and bubbly? Is it smart? Is it serious and beautiful? Consider your target users and their everyday lives. What tone would capture them? Watch some videos to see pitch styles with different tones.
A Day in the Life (2:34)
Voiceover (1:07)
Design Story (2:08)
Problem and Solution (3:37)
Not sure where to start? Check out these Kno Pro winning submissions for inspiration!
Step 2: Plan Your Video
Compile all your notes and prototypes to plan your video. You may want to create a storyboard (make a copy of this) or script. Your video should be 3-5 minutes. It might be a skit, a narrated presentation, an animation, etc. Use your imagination, but make sure you present your idea clearly.
Free Video Creation Tools (in addition to YouTube)
Mentor Moment: Share Your Pitch
Get feedback from a mentor, who may be judging your project! Share your script, storyboard, or your final pitch video. Consider the feedback you'd like from a mentor.
Share your pitch with a mentor and get professional feedback before you submit it!
Step 3: Submit Your Video
Are you ready to submit your final 3-5 minute video to the KnoPro judges?
Submit Your Video!!!
Submit your 3-5 minute pitch link in your project area. Be sure to test that your video link can be viewed by anyone on the Internet. You can open an incognito / private browser to test this. Watch a video to see how to do this.
Only one student needs to submit the link to the video, but every other student (if part of a group) needs to also click “Submit Finished Project” on their student dashboard and complete a short reflection survey before the project will be officially submitted.
Note: If you've had problems joining a group for the project, add the names of the students who worked on the project in the comments area below the link to the video.
