You've probably heard two contradictory messages about the future of work: "AI is replacing entry-level jobs" and "you need experience before anyone will hire you." Both feel true, and that tension is real.
But here's what's also true: the professionals using AI tools every day are running into real gaps. These are things the tools don't do well, problems people still solve manually, and frustrations nobody has bothered to fix. Those gaps are opportunities. This Challenge asks you to find one problem and design something that actually addresses it. The best submissions won't be the most ambitious. They'll be the ones where you can tell a real person's real problem was truly understood. Get ready to wow the KPMG judges. This Challenge addresses the question:
What's one real problem in a career that you (and your teammates) are genuinely interested in, and how could AI help solve it?
This Challenge runs from April 13th through May 25th, 2026
Prizes: 1st Place: $5,000 🥇| 2nd Place: $3,000 🥈| 3rd Place: $2,000 🥉 | Please note: For team entries, prize amounts will be divided equally among team members.


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Learn what the Your Future Job: Powered by AI is all about. You'll be addressing the question: What's one real problem in a career that you and your teammates are genuinely interested in, and how could AI help solve it? Get ready to wow the judges with your pitch video and win $$$. Good luck!
Watch an overview of KnoPro before you get started.
What's KnoPro? How does it work? What do I do? Watch the video and find out before you dig in to the Challenge.
Before you get started you might be wondering how this works. KnoPro Challenges are divided into five phases. These steps are designed to help you explore the problem and develop a solution. Select the + buttons to learn about each phase.
One important part of The KnoPro Challenges is choosing the type of solution you plan to create (in a group or solo) and ultimately pitch to the judges. Check out an example of each of your choices: a product idea, a new business concept, or a marketing campaign. You can also get inspiration from all the winning projects.
Flip the cards to help you decide which approach you may want to take. Later in the Challenge, you'll choose ONE approach.

Product Idea
Product Idea
Get creative and come up with a new product idea that addresses the problem. This might be an app, a game, or a consumer product, for example. The possibilities are endless! You’ll write a design brief to plan your product, and ultimately create a “prototype” to pitch to the judges.
Business Concept
Business Concept
Imagine a unique business idea that addresses the problem. This might be a for-profit or non-profit venture, an online platform, or an in-person experience/pop-up shop, for example. The possibilities are limitless! Write a business plan, and then create a fun way to share your business idea with the judges.
Marketing Campaign
Marketing Campaign
Design an exciting and catchy marketing campaign that addresses the problem and inspires people to act! The campaign might be a viral social media video, a series of emails, or a live event, for example. You’ll write up a marketing plan and then create some "assets" and pitch your idea to the judges.
Get ready to learn about how technology is reshaping future careers.