We understand that taking care of our pearly whites is a big deal, but it's not always easy, especially for kids in under-resourced communities. Your mission? Do some digging to find out why oral health is falling through the cracks in the U.S. or your community, and then let your creative genius run wild! Come up with a unique product, a cutting-edge business idea, or an awe-inspiring viral marketing campaign to make sure every child has an opportunity for a healthy smile. Show off your brilliant ideas with a video pitch to The Delta Dental Institute for a chance to win $$$, and of course, add an amazing real-world project to your resume and college applications.
In this Challenge, you'll explore the question:
How can oral health be improved for kids in under-resourced communities?
This Challenge is open from
February 12 - March 8, 2024
You’ve done it! You've created your solution, gotten feedback, iterated, and are ready to impress the world. You're almost done! In this step, you'll prepare your 3-5 minute video that showcases your idea. Be sure to review the Final Pitch Score Sheet and:
Plan (storyboard) your video
Practice before recording
Record using Zoom, Canva, Screencastify, YouTube, or any tool of your choice
Share with the judges
⏱️Time: 3-4 Hours (Week 4)
✏️Use the optional KNOtebook to help you plan
💼 Mentor: Get feedback from a mentor on your video
🎯 Future Ready Skills: Communication
One important part of The KnoPro Challenges is choosing the type of solution for your idea and ultimately creating a video pitch. You have three choices: a new product idea, a business concept, OR a marketing campaign. Check out some examples from other Challenges:
You can also get inspiration from all the winners.
A “Pitch” is telling a story in a way that others can grasp. Good pitches have some commonalities. See some examples.
A hook is something that grabs the viewer’s attention right away. It should inspire the viewers’ curiosity and their desire to continue watching the video. This could be a story, words on the screen, images, etc.
See how the Micro Drone 2.0 video uses a hook.
A pitch video includes (may not be in this order):
What it is: A clear explanation of the product, service, business, campaign
Who: Who are the users, audience, etc.
Why: Why did they create this? What are the benefits?
How: How does it work and how do the features support the benefit?
See how the Smart Thermometer video addresses the What, Who, Why, and How of the product.
Stories get people excited and motivated, by touching people’s emotions and helping them to start seeing and believing what you want them to. If you tell your story well, it will stick; people will remember and share it. Stories can be powerful. The most challenging part of creating a pitch video is coming up with a story that clearly explains the value of your idea while enticing the viewers.
See how the TeachWell video uses storytelling.
People get excited about new ideas when they can connect to the creators behind it. When creating your video pitch, be sure to:
Speak directly to the camera, as if you are speaking directly to the audience. You can do this, even without showing your face.
Be honest - don’t misrepresent yourself or your ideas
Show your passion - If you believe in something, others are more likely to believe in it too!
See how this Instagram video appeals to people’s emotions.
After all this work, you want to be heard! Make sure to record in a quiet space and use clear and loud voices. You may wish to use music if it enhances your story. Photos, graphics, video, and drawings are almost as important as the spoken words. Some people will pay more attention to what they see than what they hear.
See how the Furbo video uses sound and visuals.
The most challenging part of the video is coming up with a story that clearly explains the value of your idea while enticing viewers.
As you plan your video for your product idea, business concept, or marketing campaign, think about the tone of your solution. Is your solution happy and bubbly? Is it smart? Is it serious and beautiful? Consider your target users and their everyday lives. What tone would capture them? Watch some videos to see pitch styles with different tones.
A Day in the Life (2:34)
Design Story (2:08)
Problem and Solution (3:37)
When you plan your video, consider:
What is the problem you are addressing?
Why does the issue matter?
Why should people care about the issue?
How does your idea address the problem and the group it serves?
When you plan your video, make sure it's clear:
How your idea will have an impact
How your product, business, or campaign will work
How the results from testing and feedback guide your idea
Not only should your idea be unique, but it's even better if the presentation of your idea is creative. Maybe, it's:
A skit that shows your product, business concept, or campaign
A day in a customer's life
Interviews with users
A music video
Voiceover with slides in the background
Make your idea stand out!
You now have a script or storyboard, be sure to practice your video before recording. Then, record!
Are you ready to submit your final 3-5 minute video to the KnoPro judges?
Check if you're ready to submit your video pitch. If so great work! The judges are standing by to review your video! Flip each card to see if you're ready to submit.
Submit your 3-5 minute pitch link in your project area. Be sure to test that your video link can be viewed by anyone on the Internet. You can open an incognito / private browser to test this. Watch a video to see how to do this.
Only one student needs to submit the link to the video, but every other student (if part of a group) needs to also click “Submit Finished Project” on their student dashboard and complete a short reflection survey before the project will be officially submitted.
Note: If you've had problems joining a group for the project, add the names of the students who worked on the project in the comments area below the link to the video.