Get ready to level up your game! In this KnoPro Challenge, you’ll explore how technology is transforming the entire world of sports, from smart wearables that track player performance to AI-powered tools that enhance fan excitement and connection. Today’s athletes and fans benefit from innovations that make sports faster, safer, more interactive, and more immersive. Your mission is to create a new product, a business idea, or a marketing campaign that uses technology to enhance the sports experience for players and fans. You’ll address the question:
How might technology be used to help athletes and fans?
This Challenge runs from Feb. 23rd through March 29th, 2026
Prizes: 1st Place: $5,000 🥇| 2nd Place: $3,000 🥈| 3rd Place: $2,000 🥉 | Please note: For team entries, prize amounts will be divided equally among team members.


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Learn what the Game Changers: Tech that Transforms Sports is all about. You'll be addressing the question: How might technology be used to help athletes and fans? Get ready to wow the Lenovo judges with your pitch video and win $$$. Good luck!
Watch an overview of KnoPro before you get started.
What's KnoPro? How does it work? What do I do? Watch the video and find out before you dig in to the Challenge.
Before you get started you might be wondering how this works. KnoPro Challenges are divided into five phases. These steps are designed to help you explore the problem and develop a solution. Select the + buttons to learn about each phase.
One important part of The KnoPro Challenges is choosing the type of solution you plan to create (in a group or solo) and ultimately pitch to the judges. Check out an example of each of your choices: a product idea, a new business concept, or a marketing campaign. You can also get inspiration from all the winning projects.
Flip the cards to help you decide which approach you may want to take. Later in the Challenge, you'll choose ONE approach.

Product Idea
Product Idea
Get creative and come up with a new product idea that addresses the problem. This might be an app, a game, or a consumer product, for example. The possibilities are endless! You’ll write a design brief to plan your product, and ultimately create a “prototype” to pitch to the judges.
Business Concept
Business Concept
Imagine a unique business idea that addresses the problem. This might be a for-profit or non-profit venture, an online platform, or an in-person experience/pop-up shop, for example. The possibilities are limitless! Write a business plan, and then create a fun way to share your business idea with the judges.
Marketing Campaign
Marketing Campaign
Design an exciting and catchy marketing campaign that addresses the problem and inspires people to act! The campaign might be a viral social media video, a series of emails, or a live event, for example. You’ll write up a marketing plan and then create some "assets" and pitch your idea to the judges.
Get ready to learn about how technology is reshaping sports for both players and fans.