Historically, clinical research has not reflected the diverse population of the United States when it comes to race, ethnicity, disability status, and other important factors. This leads to disproportionate health outcomes that can cost lives. How might we help to ensure that medical research participation is more representative of the U.S. population?
Note: This Challenge is still available to complete to earn points and add to your resumes! The prize money was awarded in the past to the following winners.
Now, it’s time to answer your Big Question from the Focus phase. In this phase, you’ll generate tons of ideas and choose one to pursue. Then, you'll create your idea. Get creative and embrace wild ideas!
By the end of the Imagine phase, you should have:
Brainstormed a lot of ideas for a solution
Identified your solution and be able to explain why you chose this solution
Designated the category that your solution fits into: product design, business concept, or marketing campaign
The solution that you ultimately choose will fall into ONE of three categories. You may want to keep this in mind during your brainstorm! You'll be choosing ONE of the categories. Flip each card to review your choices.
Brainstorming is an effective way to produce a lot of ideas quickly, to solve problems, and to build enthusiasm! Select from the videos to get tips and see brainstorming in action. No need to watch all of the videos.
Brainstorming Techniques (2:05)
Example brainstorming process (1:57)
Brainstorming Strategies (5:31)
Share Wild Ideas
Watch an example of a Kno Pro brainstorming session. The following brainstorming process is a suggested method. When you brainstorm, TAKE YOUR TIME! It could be a multiday process so you can have time to think.
You can use the Starbursting technique to help you dig deeper into your potential solutions. Here's an example from a backpack campaign.
As you develop your project, you’ll have opportunities to get feedback. You may get feedback from our KnoPro mentors on your project page.
Once you’ve reviewed the feedback from a mentor, consider if you want to combine or revise any of the ideas. Use any of the following methods to help you choose one idea. Select each of the first two images to watch a video.
Do a SWOT analysis to ensure that you've thought about all aspects of your product. A SWOT analysis is a technique for assessing your ideas to help you improve or change your ideas before finalizing.
Now, It’s time to choose one of your ideas to prototype! Discuss, vote, and choose one idea to pursue. You may want to use one or more of the suggestions below. Select each plus sign to learn about these techniques.