Health Equity Challenge


+400 Points

Historically, clinical research has not reflected the diverse population of the United States when it comes to race, ethnicity, disability status, and other important factors. This leads to disproportionate health outcomes that can cost lives. How might we help to ensure that medical research participation is more representative of the U.S. population?

Note: This Challenge is still available to complete to earn points and add to your resumes! The prize money was awarded in the past to the following winners.

HealthcareEarn Points!
Health Equity

Skills you'll develop

  • Communication
  • Problem Solving
  • Social Awareness
imagine graphic


Now, it’s time to answer your Big Question from the Focus phase. In this phase, you’ll generate tons of ideas and choose one to pursue. Then, you'll create your idea. Get creative and embrace wild ideas!

By the end of the Imagine phase, you should have:

  • Brainstormed a lot of ideas for a solution

  • Identified your solution and be able to explain why you chose this solution

  • Designated the category that your solution fits into: product design, business concept, or marketing campaign

Solution Categories

The solution that you ultimately choose will fall into ONE of three categories. You may want to keep this in mind during your brainstorm! You'll be choosing ONE of the categories. Flip each card to review your choices.


Product Design

Product Design

Create a concept for a new or improved product. Perhaps an app? A game? An everyday item?

Business Concept

Business Concept

Do you have an idea for a new business, organization, or service to address the problem you identified? Maybe a youth-run non-profit? A storefront business? A mobile service? An online venture?
Marketing (1)

Marketing Campaign

Marketing Campaign

Reach a lot of people and raise public awareness through a marketing effort, using media, messaging, or an event to target specific people.

What is Brainstorming?

Brainstorming is an effective way to produce a lot of ideas quickly, to solve problems, and to build enthusiasm! Select from the videos to get tips and see brainstorming in action. No need to watch all of the videos.

Brainstorming Techniques (2:05)

Example brainstorming process (1:57)

Brainstorming Strategies (5:31)

Brainstorming Rules

Keep these guidelines in mind when brainstorming. Feel free to add your own or adjust.

Your Turn!

Watch an example of a Kno Pro brainstorming session. The following brainstorming process is a suggested method. When you brainstorm, TAKE YOUR TIME! It could be a multiday process so you can have time to think.


You can use the Starbursting technique to help you dig deeper into your potential solutions. Here's an example from a backpack campaign.

Getting Feedback

As you develop your project, you’ll have opportunities to get feedback. You may get feedback from our KnoPro mentors on your project page.

icon training

Mentor Moment: Get Feedback!

Don't forget that you can get feedback from a professional. You may be excited about all of your ideas, but it’s important not to get too attached to them since your ideas will grow and change. 

Ask a mentor what they think of your three ideas. For each idea, write a one-sentence “pitch”: what it is, who it will serve, and why it’s a good idea. Then, wait for feedback from a mentor.

Evaluate Your Ideas

Once you’ve reviewed the feedback from a mentor, consider if you want to combine or revise any of the ideas. Use any of the following methods to help you choose one idea. Select each of the first two images to watch a video.

SWOT Analysis

Do a SWOT analysis to ensure that you've thought about all aspects of your product. A SWOT analysis is a technique for assessing your ideas to help you improve or change your ideas before finalizing.

Select Your Idea

Now, It’s time to choose one of your ideas to prototype! Discuss, vote, and choose one idea to pursue. You may want to use one or more of the suggestions below. Select each plus sign to learn about these techniques.

Ready to create your concept? Continue to the CREATE phase.