Historically, clinical research has not reflected the diverse population of the United States when it comes to race, ethnicity, disability status, and other important factors. This leads to disproportionate health outcomes that can cost lives. How might we help to ensure that medical research participation is more representative of the U.S. population?
Note: This Challenge is still available to complete to earn points and add to your resumes! The prize money was awarded in the past to the following winners.
It's time to get creative and CREATE a prototype of your idea. This is what you'll use to explain your awesome solution!By the end of the Create phase, you should be able to:
Show your Marketing Plan
Explain how you created your prototype(s)
Share your feedback and demonstrate how you revised your prototype(s)
Be ready to create your video pitch
⏱️Time: 4-5 Hours (Week 3 of Challenge)
✏️Use the optional KNOtebook to record your ideas
💼 Mentor: Get feedback from a mentor, and others, on your marketing ideas
🎯 Future Ready Skills: Problem-Solving, Collaboration
In this phase, you'll create a plan, and draft some of the assets for a marketing campaign. Perhaps, you want to run a social media campaign, create an ad, or plan an event? You decide.
Awareness campaigns are one of the most popular, effective, and flexible ways to call attention to an issue or problem. An awareness campaign is an appeal for people to take a specific action in support of a larger goal. Awareness campaigns can take many forms -- here are just a few! What will inspire you? Flip the cards.
In this section, you’ll design your plan for a campaign and any assets that need to be created. As you read through the steps in the slide show, start planning your own campaign. You can use the template in your student KNOtebook.
Use any of the following tools to create your idea.
Now that you have your first prototype, it's time to share it and get feedback so that you can improve it.
Watch the video to see an example of creating a testing plan to get feedback.
Consider using any of the following methods to structure and organize your feedback-gathering process.
After you get feedback, it’s time to make changes to your prototype or prototype another part of your product. Remember, the goal is not for your prototypes to be universally loved. The goal is to get as much feedback as you can to help you make your concept better. Continue to prototype, test, and iterate as much as you can, until you are satisfied with your prototype. This may be a multi-day process and is not to be rushed.
Continue to prototype, test, and iterate, as time allows and you feel happy with your final prototype.
Make sure your prototype demonstrates that your idea is:
Purposeful: Addresses the problem
Results: Will have an impact
Original: Is unique from everything that already exists or builds on something in a new way
Do you feel prepared to create your video pitch? Can you show and explain the following. If so, great for you! The hard part is over now you get to share your idea! Flip the cards to see if you're ready to move on to "Pitch."