The technology industry needs your help! Companies in tech and ed-tech design immersive learning experiences for all ages. However, they are concerned that not all students are benefiting from these technologies. In this Challenge, you’ll address the question: How can we leverage immersive technologies (such as AR,VR,MR, XR) to transform learning experiences for underrepresented and underserved students, including those with visible and invisible disabilities? Come up with a new product or a marketing campaign to address this problem. Create a video pitch for members of the tech industry.
Note: This Challenge is still available to complete to earn points and add to your resumes!! The prize money was awarded in the past to the following winners.
Now, it’s time to answer your Big Question from the Focus phase. In this phase, you’ll generate tons of ideas and choose one to pursue. Then, you'll create your idea. Get creative and embrace wild ideas!
By the end of the Imagine phase, you should have:
Brainstormed a lot of ideas for a solution
Identified your solution and be able to explain why you chose this solution
Designated the category that your solution fits into: product design, business concept, or marketing campaign
The solution that you ultimately choose will fall into ONE of three categories. You may want to keep this in mind during your brainstorm! You'll be choosing ONE of the categories. Flip each card to review your choices.
The solution that you ultimately choose will fall into one of these categories. You may want to keep this in mind during your brainstorm!
Use the PRO criteria to evaluate your ideas: Purpose: Which idea addresses the need best?Results: Which idea will make a big impact? Originality: Which idea do we think is the most unique?
Brainstorming is an effective way to produce a lot of ideas quickly, to solve problems, and to build enthusiasm! Select from the videos to get tips and see brainstorming in action. No need to watch all of the videos.
Brainstorming Techniques (2:05)
Example brainstorming process (1:57)
Brainstorming Strategies (5:31)
Share Wild Ideas
Watch an example of a Kno Pro brainstorming session. The following brainstorming process is a suggested method. When you brainstorm, TAKE YOUR TIME! It could be a multiday process so you can have time to think.
You can use the Starbursting technique to help you dig deeper into your potential solutions. Here's an example from a backpack campaign.
As you develop your project, you’ll have opportunities to get feedback. You may get feedback from our KnoPro mentors on your project page.
Once you’ve reviewed the feedback from a mentor, consider if you want to combine or revise any of the ideas. Use any of the following methods to help you choose one idea. Select each of the first two images to watch a video.
Do a SWOT analysis to ensure that you've thought about all aspects of your product. A SWOT analysis is a technique for assessing your ideas to help you improve or change your ideas before finalizing.
Now, It’s time to choose one of your ideas to prototype! Discuss, vote, and choose one idea to pursue. You may want to use one or more of the suggestions below. Select each plus sign to learn about these techniques.