Technology Inclusion Challenge


+400 Points

The technology industry needs your help! Companies in tech and ed-tech design immersive learning experiences for all ages. However, they are concerned that not all students are benefiting from these technologies. In this Challenge, you’ll address the question: How can we leverage immersive technologies (such as AR,VR,MR, XR) to transform learning experiences for underrepresented and underserved students, including those with visible and invisible disabilities? Come up with a new product or a marketing campaign to address this problem. Create a video pitch for members of the tech industry.

Note: This Challenge is still available to complete to earn points and add to your resumes!! The prize money was awarded in the past to the following winners.

TechnologyEarn Points!
tech inclusion banner
Lenovo Logo - Red

Skills you'll develop

  • Problem Solving
  • Social Awareness
  • Communication
imagine graphic


Now, it’s time to answer your Big Question from the Focus phase. In this phase, you’ll generate tons of ideas and choose one to pursue. Then, you'll create your idea. Get creative and embrace wild ideas!

By the end of the Imagine phase, you should have:

  • Brainstormed a lot of ideas for a solution

  • Identified your solution and be able to explain why you chose this solution

  • Designated the category that your solution fits into: product design, business concept, or marketing campaign

Solution Categories

The solution that you ultimately choose will fall into ONE of three categories. You may want to keep this in mind during your brainstorm! You'll be choosing ONE of the categories. Flip each card to review your choices.

The solution that you ultimately choose will fall into one of these categories. You may want to keep this in mind during your brainstorm!


Product Design

Product Design

Create a concept for a new or improved product. Perhaps an app? A game? An everyday item?

Use the PRO criteria to evaluate your ideas: Purpose: Which idea addresses the need best?Results: Which idea will make a big impact? Originality: Which idea do we think is the most unique?

Marketing (1)

Marketing Campaign

Marketing Campaign

Reach a lot of people and raise public awareness through a marketing effort, using media, messaging, or an event to target specific people.

What is Brainstorming?

Brainstorming is an effective way to produce a lot of ideas quickly, to solve problems, and to build enthusiasm! Select from the videos to get tips and see brainstorming in action. No need to watch all of the videos.

Brainstorming Techniques (2:05)

Example brainstorming process (1:57)

Brainstorming Strategies (5:31)

Brainstorming Rules

Keep these guidelines in mind when brainstorming. Feel free to add your own or adjust.

Your Turn!

Watch an example of a Kno Pro brainstorming session. The following brainstorming process is a suggested method. When you brainstorm, TAKE YOUR TIME! It could be a multiday process so you can have time to think.


You can use the Starbursting technique to help you dig deeper into your potential solutions. Here's an example from a backpack campaign.

Getting Feedback

As you develop your project, you’ll have opportunities to get feedback. You may get feedback from our KnoPro mentors on your project page.

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Mentor Moment: Get Feedback!

Don't forget that you can get feedback from a professional. You may be excited about all of your ideas, but it’s important not to get too attached to them since your ideas will grow and change. 

Ask a mentor what they think of your three ideas. For each idea, write a one-sentence “pitch”: what it is, who it will serve, and why it’s a good idea. Then, wait for feedback from a mentor.

Evaluate Your Ideas

Once you’ve reviewed the feedback from a mentor, consider if you want to combine or revise any of the ideas. Use any of the following methods to help you choose one idea. Select each of the first two images to watch a video.

SWOT Analysis

Do a SWOT analysis to ensure that you've thought about all aspects of your product. A SWOT analysis is a technique for assessing your ideas to help you improve or change your ideas before finalizing.

Select Your Idea

Now, It’s time to choose one of your ideas to prototype! Discuss, vote, and choose one idea to pursue. You may want to use one or more of the suggestions below. Select each plus sign to learn about these techniques.

What’s next? Get ready to come up with answers to your question in the Imagine phase! Continue to CREATE your project.