The technology industry needs your help! Companies in tech and ed-tech design immersive learning experiences for all ages. However, they are concerned that not all students are benefiting from these technologies. In this Challenge, you’ll address the question: How can we leverage immersive technologies (such as AR,VR,MR, XR) to transform learning experiences for underrepresented and underserved students, including those with visible and invisible disabilities? Come up with a new product or a marketing campaign to address this problem. Create a video pitch for members of the tech industry.
Note: This Challenge is still available to complete to earn points and add to your resumes!! The prize money was awarded in the past to the following winners.
It's time to get creative and CREATE a prototype of your idea. This is what you'll use to explain your awesome solution!By the end of the Create phase, you should be able to:
Show your Marketing Plan
Explain how you created your prototype(s)
Share your feedback and demonstrate how you revised your prototype(s)
Be ready to create your video pitch
Marketing campaigns are one of the most popular, effective, and flexible ways to call attention to an issue or problem. An awareness, or advocacy, campaign is an appeal for people to take a specific action in support of a larger goal.
Awareness campaigns are one of the most popular, effective, and flexible ways to call attention to an issue or problem. An awareness campaign is an appeal for people to take a specific action in support of a larger goal. Awareness campaigns can take many forms -- here are just a few! What will inspire you? Flip the cards.
In this section, you’ll design your plan for a campaign and any assets that need to be created. As you read through the steps in the slide show, start planning your own campaign. You can use the template in your student KNOtebook.
What do you want the world to know? What’s the goal of your campaign?
You can use PRO to set your campaign goals.
Purposeful: What is the purpose of your campaign?
Results: What are the results that you want?
Originality: How will your campaign be different from other campaigns on the same topic?
Who is your campaign directed at? What do they like? Dislike? How do they make decisions? Who influences them?
When you figure out the people you want to target, it’s helpful to create a target profile to better understand who they are, how they make decisions, and who influences their decisions.
You may wish to refer back to the persona you created in the “Focus” phase of the Challenge.
Now, consider the people who influence your target audience, such as: close friends, family members, colleagues, peers, social media influencers, etc. These are the people who the target group goes to for advice or to bounce off ideas. Having these people say good things about your campaign will positively influence the target and increase your chances of success.
The message is the heart of your campaign; this is what will engage supporters and ultimately reach your goal. You get to be a storyteller. You want to capture people’s hearts and minds so going beyond the facts and creating a dramatic story will likely be impactful. The more your audience can relate to your message, the more likely they are to take action. A campaign message has two parts: the problem and the proposed solution.
You know what you want to say and who you will say it to, but how will you say it? What are your campaign strategies? Will you do a one-time tik tok campaign and hope it goes viral? Will you create digital ads for a variety of social media? Consider what makes the most sense for your message and audience?
Now that you have your first prototype, it's time to share it and get feedback so that you can improve it.
Watch the video to see an example of creating a testing plan to get feedback.
Consider using any of the following methods to structure and organize your feedback-gathering process.
A feedback grid helps you get feedback in a structured way. You can use it during testing or after to organize feedback. Divide a sheet of paper into four quadrants. Label:
“Likes” for positive feedback
“Criticisms” for negative feedback
“Questions” for questions that participants asked
“Ideas” for ideas that the session sparked
This method is useful when your participants don’t have much experience with giving constructive feedback. Ask participants to use the three kinds of statements:
“I Like...” statements provide positive feedback.
“I Wish...” statements help to collect negative feedback and constructive criticism.
“What If...” statements enable participants to provide new suggestions.
A survey is a great way to get feedback from a lot of people. You can get quantitative feedback (for example, "50 people thought that our prototype...". A few survey tips to keep in mind and more:
Ask close-ended questions (yes/no, or give choices)
Make sure your questions are unbiased
Limit the number of questions
Testing Your Assumptions
What do you want to learn from testing your prototype? What assumptions would you like to test? Assumptions, what you think is true, but don’t yet know to be true, are baked into every idea. Testing prototypes with real people is a great way to check your assumptions and testing early in your process allows you to “learn fast by failing early, often, and cheaply.”
After you get feedback, it’s time to make changes to your prototype or prototype another part of your product. Remember, the goal is not for your prototypes to be universally loved. The goal is to get as much feedback as you can to help you make your concept better. Continue to prototype, test, and iterate as much as you can, until you are satisfied with your prototype. This may be a multi-day process and is not to be rushed.
Continue to prototype, test, and iterate, as time allows and you feel happy with your final prototype.
Make sure your prototype demonstrates that your idea is:
Purposeful: Addresses the problem
Results: Will have an impact
Original: Is unique from everything that already exists or builds on something in a new way